The Novotel brand, as part of its long-standing commitment to supporting its guests in their quest for balance, has concluded a three-year agreement with the World Wide Fund for Nature (WWF) to promote the protection and restoration of oceans. These initiatives are essential for the balance of the planet and will be carried out through scientific actions and preservation projects.
Novotel, the founding brand of the Accor group, today announces the launch of an international partnership with the WWF (World Wide Fund for Nature), which will see Novotel become an advocate for the protection and restoration of the oceans through WWF’s science-based actions and support for conservation projects. WWF is the leading environmental organization in the world working to build a sustainable future for people and nature.
Under this three-year agreement (2024 to 2027), WWF France will provide Novotel with technical expertise to help the brand’s 580 hotels around the world contribute to the preservation of the oceans and to develop their practices and many aspects of their exploitation. As part of this partnership, Novotel will also support several major ocean conservation projects led by WWF around the world.
